IECER Conference 2016
07.09.16-09.09.16
Chur, SwitzerlandBeschreibung/Agenda
The 14th Interdisciplinary European Conference on Entrepreneurship Research IECER 2016 is now open for submission! This year’s conference topic is „Change. The New Face of Entrepreneurship“ and a special track is dedicated to Sharing Economy.
Chur, Switzerland, 7-9 September 2016
iecer-conference.org
Track Chair: Oliver Mauroner, Bauhaus University Weimar
Description of the track
In his latest work „The zero marginal cost society“ Jeremy Rifkin (2014) cites the information goods industry and the sharing economy as forerunners of a new economy. Sharing economy is understood as peer-to-peer-based activities of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services (Hamari, Sjöklint and Ukkonen 2015). Internet platforms such as YouTube and Flickr removed publishing and publicity costs nearly completely for content creators (Kaplan and Haenlein 2010); businesses such as Airbnb and Uber do the same for their industries. All these platforms base their business models on other people’s resources.
The role of the entrepreneur shifts more and more to coordinate production rather than to produce goods or services by themselves. In peer-to-peer markets – no matter if they show analogue or digital characteristics – the distinction between production and consumption is mashed up. This goes along with modified consumer expectations. Consumer value is attached to usage rather than to ownership – following the service-dominant logic of marketing by Vargo and Lusch (2004). Therefore the innovation focus also shifts from the product to application and service, which may create new entrepreneurial opportunities. However, motivational factors that affect consumers’ attitudes and intentions towards sharing economy and peer-to-peer consumption are widely unexplored. Market actors need to understand customer expectations as well as the characteristics and competitive advantages of successful sharing economy ventures in order to shape innovative applications, services, and platforms.
The concept of sharing has increasing influence on traditional industries. In fact, asset sharing is going to become part of daily business practice. For instance, Floow2 is a Dutch marketplace for equipment like trucks and earthdiggers, which allows firms to list items they're not using, and have other businesses rent them out. By this, firms can use their valuable assets effectively that goes far beyond the simple generation of some extra cash. Sharing practices show an impact on entire industrial sectors given the fact that market leaders such as Caterpillar and Komatsu are both developing new marketplaces in which customers can rent out unused items. Other industries follow, e.g. airlines and healthcare providers, that have started sharing expensive equipment. A fundamental question with practical and scientific relevance is how start-ups, small firms, and large companies will be able to exploit the resulting entrepreneurial opportunities and connect with the sharing economy in order to create maximum competitive advantage and maximum customer benefits.
Key specific topics of the track
Interactions and interdependencies between peer-to-peer production, sharing economy and entrepreneurial
behaviour
Individuals, groups, companies and networks which are agents of innovation in the sharing economy
Different types of business models with variable facets of sharing and peer-to-peer value creation
Changes in consumer expectations – use and share instead of buy and own – as driving forces of innovation
Influence of shared consumption and peer-to-peer production on traditional businesses
New ways of financing innovation and entrepreneurship
We encourage contributions that adress one or more of the listed topics, using qualitative analyses and case studies, empirical analyses (such as comparisons of sub sectors, industries and countries) and developing theoretical frameworks (e.g. business models of the sharing economy).
For this workshop format, we particulary welcome the submission of author(s) and working groups that are willing to discuss their work-in-progress (short papers).
For more information visit our new homepage: iecer-conference.org
Important dates:
Submission of papers: 29 May 2016
Notification of authors: 30 June 2016
Conference: 7-9 September 2016
Chur, Switzerland, 7-9 September 2016
iecer-conference.org
Track Chair: Oliver Mauroner, Bauhaus University Weimar
Description of the track
In his latest work „The zero marginal cost society“ Jeremy Rifkin (2014) cites the information goods industry and the sharing economy as forerunners of a new economy. Sharing economy is understood as peer-to-peer-based activities of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services (Hamari, Sjöklint and Ukkonen 2015). Internet platforms such as YouTube and Flickr removed publishing and publicity costs nearly completely for content creators (Kaplan and Haenlein 2010); businesses such as Airbnb and Uber do the same for their industries. All these platforms base their business models on other people’s resources.
The role of the entrepreneur shifts more and more to coordinate production rather than to produce goods or services by themselves. In peer-to-peer markets – no matter if they show analogue or digital characteristics – the distinction between production and consumption is mashed up. This goes along with modified consumer expectations. Consumer value is attached to usage rather than to ownership – following the service-dominant logic of marketing by Vargo and Lusch (2004). Therefore the innovation focus also shifts from the product to application and service, which may create new entrepreneurial opportunities. However, motivational factors that affect consumers’ attitudes and intentions towards sharing economy and peer-to-peer consumption are widely unexplored. Market actors need to understand customer expectations as well as the characteristics and competitive advantages of successful sharing economy ventures in order to shape innovative applications, services, and platforms.
The concept of sharing has increasing influence on traditional industries. In fact, asset sharing is going to become part of daily business practice. For instance, Floow2 is a Dutch marketplace for equipment like trucks and earthdiggers, which allows firms to list items they're not using, and have other businesses rent them out. By this, firms can use their valuable assets effectively that goes far beyond the simple generation of some extra cash. Sharing practices show an impact on entire industrial sectors given the fact that market leaders such as Caterpillar and Komatsu are both developing new marketplaces in which customers can rent out unused items. Other industries follow, e.g. airlines and healthcare providers, that have started sharing expensive equipment. A fundamental question with practical and scientific relevance is how start-ups, small firms, and large companies will be able to exploit the resulting entrepreneurial opportunities and connect with the sharing economy in order to create maximum competitive advantage and maximum customer benefits.
Key specific topics of the track
Interactions and interdependencies between peer-to-peer production, sharing economy and entrepreneurial
behaviour
Individuals, groups, companies and networks which are agents of innovation in the sharing economy
Different types of business models with variable facets of sharing and peer-to-peer value creation
Changes in consumer expectations – use and share instead of buy and own – as driving forces of innovation
Influence of shared consumption and peer-to-peer production on traditional businesses
New ways of financing innovation and entrepreneurship
We encourage contributions that adress one or more of the listed topics, using qualitative analyses and case studies, empirical analyses (such as comparisons of sub sectors, industries and countries) and developing theoretical frameworks (e.g. business models of the sharing economy).
For this workshop format, we particulary welcome the submission of author(s) and working groups that are willing to discuss their work-in-progress (short papers).
For more information visit our new homepage: iecer-conference.org
Important dates:
Submission of papers: 29 May 2016
Notification of authors: 30 June 2016
Conference: 7-9 September 2016
